Strategy consultant
Executive Advisor
Writer + Former UN Journalist
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About
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​My name is Salima Yacoubi Soussane. I live in West Hollywood, Los Angeles, where I work as a Life & Executive Coach, Business Advisor, Writer, and Yoga Teacher. These are the facts. But they don’t explain how I got here.
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At 25, my life stopped. A sudden health scare left me bedridden for a year. A year is a long time when you’re used to moving forward, collecting accomplishments like stepping stones. At first, I told myself it was temporary, a pause before I got back on track. But after a while, the thought crept in: If I had one year to live, how would I spend it? And if I survived, would I really want to go back to the life I had, or was this my chance to create something entirely new?
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That kind of forced stillness strips things down to the essentials. When the rush of daily life disappears, you see what remains—what matters, what doesn’t, what was just momentum disguised as purpose. By the time I recovered, I knew I couldn’t go back. After a few years, I left my executive job in banking, got a backpack, and traveled for a year—Patagonia, Japan, places where I had a blank slate, where I could unlearn everything I thought I knew about success and fulfillment.
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Somewhere along the way, I found what I had been missing. I built two companies, became a journalist, and wrote about women’s empowerment, culture, and global affairs for places like The Guardian, Vice, and Huffington Post. But more than that, I learned to see transitions—forced or chosen—not as endings, but as openings. That’s what I help others do now.​​