Strategy consultant
Executive Advisor
Writer + Former UN Journalist
Strategic Advisory
for CEOs and Founders
I help CEOs, founders, and senior executives navigate business inflection points - from market expansion to strategic succession. My approach brings relentless focus to both strategy and execution.
Where I Focus:
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Strategic Clarity: I identify the vital few moves that drive exponential growth. My clients typically see 15-30% growth within 12 months.
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Leadership Execution: I build the systems and teams that turn bold vision into measurable results. 80% of my clients hit key metrics within 6 months.
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Legacy Architecture: I design organizations and succession plans that ensure your impact compounds over time.
I help you turn ambitious vision into lasting impact.
From Vision to Execution
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Breakthrough Session
High-stakes decisions require clarity and immediate action.
This 90-minute intensive helps you cut through uncertainty and act with confidence.
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- Pinpoint the real challenge beyond surface symptoms.
- Map a decisive course of action with strategic clarity.
- Execute high-impact moves that drive real results.
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For leaders who don’t have time to hesitate; just clarity, execution, and progress.
The Alignment Accelerator
Alignment isn’t reflection - it’s precision.
This 6-session advisory program is designed for leaders navigating transitions and scaling new frontiers.
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- Clarify the gap between where you are and where you need to be.
- Develop a strategic roadmap that connects ambition with execution.
- Eliminate friction points slowing momentum and decision-making.
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Built for leaders who don’t just plan the next move - they make it happen.
The Desire Map
Desire drives every bold move, reinvention, and breakthrough.
This 6-session deep dive helps you uncover what truly compels you.
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- Identify the desires that drive you; not the ones imposed on you.
- Expose misalignment slowing your success.
- Turn clarity into strategic action for your next chapter.
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Based on my upcoming book on Desire - unlocking what you truly want transforms careers, leadership, and fulfillment.
About
I’m Salima Yacoubi Soussane, a Strategy Consultant, Executive Advisor, Writer, and Former UN Journalist based in Los Angeles.
I help CEOs, founders, and senior executives navigate business inflection points, leadership transitions, and legacy-building with clarity and execution.
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My background spans strategy consulting, journalism, and entrepreneurship, from advising executives at billion-dollar companies to covering global decision-making at the UN and scaling two ventures of my own.
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But strategy alone doesn’t create impact, clarity and alignment do. A personal turning point led me to redefine success beyond conventional metrics, and now I help leaders do the same.
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Beyond work, you’ll find me weightlifting, practicing yoga, or exploring LA’s gastronomy scene—forever inspired by Jonathan Gold’s approach to food and culture.
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Let’s connect!
Featured On
Follow Your Joy Podcast Guest
What a deeply enriching conversation we had with Marla!
Ever found yourself at a crossroads, where success as you knew it no longer felt fulfilling? That moment when life nudges, or even forces, you to redefine what truly matters?
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I had the honor of joining Marla on her podcast, Follow Your Joy, for a heartfelt conversation about transformation, intuition, and finding purpose through challenge. We explored how moments of crisis can become profound turning points, guiding us toward alignment, meaning, and lasting fulfillment.
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In this episode, we dive into:
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The hidden forces shaping our ambitions, and how to take back control
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Why desire is the most underrated tool for success and fulfillment
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The tension between achievement and authenticity, and how to reconcile the two
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How intuition led me to Patagonia—and changed everything
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Practical ways to shift from external validation to internal clarity
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And so much more!
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Marla’s storytelling approach made this conversation truly special, weaving together personal experiences with actionable insights. If you’re navigating your own transition or seeking more meaning in your success, this one’s for you.
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Listen to Follow Your Joy to explore how redefining success on your own terms leads to deeper fulfillment and sustainable impact.
Insights
Unlock the transformative potential of executive coaching, positive impact consulting, neuroscience, and ancient wisdoms. Discover the convergence of modern science and timeless teachings for personal and organizational growth. Join us on a journey of empowerment and positive change.
Success is often portrayed as the accumulation of wealth, power, and accolades, a relentless pursuit of individual achievement that blinds us to the impact of our actions on others and the planet. But what if we were to redefine success, shifting our focus from self-serving ambition to a deeper sense of purpose? What if true success lies not in our personal gains but in the positive impact we leave on the lives of others and the world? In this essay, we will explore the concept of "Success for Good: Performance with Purpose," which challenges conventional notions of success and presents a new paradigm for achieving greatness.
What happens after Self-Actualization?
Throughout history, the quest for human fulfillment has taken various forms, often rooted in the pursuit of meeting basic needs for survival, security, and belonging. Maslow's hierarchy of needs, with its iconic pyramid structure, has been a guiding framework to understand these fundamental human motivations. As individuals and societies progress up the pyramid, fulfilling their material and social needs, they eventually arrive at the pinnacle of self-actualization. Yet, ancient wisdom and philosophies have long recognized that true fulfillment lies beyond the apex of Maslow's pyramid. The evolution of civilizations, through the lenses of ancient wisdom, Greek philosophies, and contemporary research, reveals the transformative journey from the pyramid to the circle – a quest for interconnectedness, oneness, and interdependence that brings profound self-fulfillment and collective well-being.
The pursuit of high performance has become a universal aspiration among professionals across diverse fields. Whether it be in the corporate boardrooms, creative studios, or on the sports field, individuals are constantly seeking ways to achieve and sustain peak performance. However, the relentless pursuit of success often comes at a cost – stress, burnout, and a sense of disconnection from oneself and others. In this essay, drawing from insights in my book and contemporary research, I will explore the profound impact of mindfulness and resilience on maintaining peak performance and well-being.
How are Purpose-Driven Businesses Changing the Corporate Landscape?
In the realm of business, purpose-driven enterprises illuminate the profound potential for positive influence across multiple dimensions. Their resonance with customers who share their mission often translates into enhanced financial gains. By nurturing a conducive work environment that cultivates happiness and motivation among employees, these enterprises curate a fertile ground for heightened productivity and reduced staff turnover. In essence, purpose-driven businesses provide a living testament to the harmonious marriage of virtuous intentions, prosperous outcomes, and a more felicitous and industrious workplace.
In the realm of leadership, decision-making holds an indispensable role in shaping the course of organizations and societies. Leaders are faced with multifaceted challenges that require them to make critical choices that can have far-reaching consequences. It is no wonder, then, that the science of neuroscience has emerged as a valuable ally in unraveling the secrets of high-impact decision-making. In this essay, we will explore the fascinating principles of neuroscience that can enhance decision-making and drive positive impact, offering profound insights into the art of leadership.
The Art of Balancing Personal Growth and Giving Back.
The pursuit of personal growth and the impulse to give back to the world converge as two distinct yet intimately intertwined threads. This delicate interplay between the elevation of one's own being and the elevation of society at large has long captivated the human spirit, drawing us into a complex dance of self-discovery and altruism. Like skilled artisans crafting an intricate mosaic, we find ourselves tasked with the artful navigation of this harmonious duality, where the quest for self-improvement resonates harmoniously with the desire to contribute meaningfully to the lives of others.